Yesterday I came across the popular post by Matt Thomas – Something’s Unraveling, Alright where he writes that Apple is no longer the same without Steve, that Tim Cook is not holding up to the level of Apple’s CEO and mentions bad logos, weird new product name (The New iPad) and strange catchphrase (resolutionary) among other things. Matt references the VentureBeat article with the same thoughts in his post. The article also mentions the sloppiness in new product development. Excuse me, but I don’t agree with this.
I’d like to say that it was only about time when people would start saying that Apple is no longer the same without Steve. And I can agree – Steve was the heart and soul of that company and of course now that he’s gone the company will change. But it is still not fair to criticize Tim Cook just for not being Steve Jobs. You can only imagine how hard it is for him to be replacing Steve and so far it seems to me that he’s doing well.
I suggest judging the new, post-Steve Apple by the products it makes and not the catchy phrases or logos or whatever else. Personally I don’t find them to be that bad at all and I cannot call the new Retina display or improved cameras or LTE support or amazing, best in class graphics chip as the sign of sloppiness for a product coming out in a year after its predecessor presentation. Let’s wait and see how we’ll like the new iPad when we’ll put our hands on it. I have a feeling that it will not disappoint.
Now, there is additional insight to this post-Steve Apple company. The leadership is not only about influencing, leading the other people and company but also about educating, sharing the knowledge with the people which follow you, developing them to reach your own level. I believe that Steve wouldn’t be able to reach the level he was on without being great in developing other people. So now when he’s gone and his followers have taken control I believe we can expect them to do the right things and take the company to the right directions. They will be different than Steve of course and will be adding something different, uncommon for good old Apple company, but the spirit, strategical direction and vision of the company should remain the same for a long time to come.
And by the way, as it is written in his biography, Steve always wanted to create a company that will last long after he will be gone. So I’m sure he has taken care to develop people that will be able to replace him and share the same innovative spirit that he possessed. Let’s keep some trust in the company and wait for the new products and bright ideas – let’s give them a chance to prove that Steve’s dream can come true.